Monday 5 December 2016

Catering Business Promotion Strategies

Right promotion techniques can excel your business beyond belief
Catering is a very vast business, it absorbs in it almost any occasion one can think of. Food is essential for any celebration and to give the right service is the work of experienced professionals. To expose you in the world of catering and become a leading company encompass a lot of hard work from the company owner. To become a renowned Indian caterer London one should consider different new ways to attract the clients.
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 Selection of Price
A wicked business man will see the market that he is targeting. If one is looking for big business he will aim at elite and if considering gaining market at all levels then he will first see the client position in the society and then offer the price.
All I want to say is that no matter what level you are trying to reach the standard should be set moderately, boost where you have to boost and be humble where needed. But provide the best service to both sides no matter what you have to do.
Connect With People
Establish a connection with people. Connect with them in different ways. Visiting the market makes a lot of difference, make yourself popular amongst people by visiting the offices, bridal shops, wedding planners, venues, and exhibition centers and leave your contact details or card there for reaching you.
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Offering special discount is also a good idea for encouraging people to promote you. Giving people the taste of your food is also a good idea. Take some food with you and let the people taste it. This will give them an idea that what is the standard of your food.
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Tasting Stalls
Small tasting stalls can be placed in business or exhibition events which are very important for the business promotion. Make it your routine to set up such stalls monthly or weekly for making people aware of your presence.
You can also invite business man on a hors d’oeuvre of about 100 gathering. This will be a technique to reach all and make a good reputation in the business sector which is a major market that has regular meetings or events that need catering services.
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Reach out for the Fairs and Other Events
 Keep an eye on the events going to happen and don’t miss the opportunity. Not only the bridal fairs are important but other co-op events are a good target for business. Small stalls can be set to attract people for tasting. Advertising, legal, architecture, art and other exhibitions, TV productions and conferences are all some areas that are very attractive for the catering business. Schools are a good place for food tasting and you can get the contract for the food serving there. You can offer food to students for free and if they like it you are sure to have a place in the cafeteria.
 Attractive Catering Ride
 A catering bus or van is a very eye-catching idea you can utilize for promotion. The outlook of the ride should be very sophisticated so as to show the big tycoons that you have that sense of taste and caterers in London. But the food should be much more in standard than the decoration of food.
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It should not be less in taste or presentation and the menu should be well planned to give a hint to the future clients about your standard. Also the brochure, pamphlets or whatever print medium you are using is of the same sophistication and standard.

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